ADVS. in 2008!!!!

So the verdict is out the 'CNBC TV 18 Advertisement of the year' is the Bajaj Pulsar 220 add.

Not long back in the same blog I jotted down some of bests and worsts of the Indian ads ( ref. 'I am thinking.. '. At the top was the now official 'Advertisement of the year'. I am elated that the best in the industry agreed to my choice (obviously I am not claiming any thing here ). Looking forward 2008 is going to be a real interesting year in advertisement, simply because as the competition among the corporates increases, as the number of people in India earning the larger bucks are increasing and the advertising friend & friend companies of India are becoming more digital conscious all we can do is expect more.

With a traditional, 'conservative' bank like 'CANARA BANK' is taking huge steps ahead with its policies and showcasing those changes with a brilliantly wrapped around advertising campaign- 'HUM BADLE AAPKE LIYE', to a hyped( quite deservingly so), semi philantrophic price (".. is one lakh, because a promise is a promise...".. Ratan Tata) release of the 'NANO', the start has been overwhelming.

Also over the last few months we have been seeing some of the 'DEVELOPED BRAND' ads as oppsoe to the "DEVELOPING BRAND' ads. The AIRTEL's 'lets communicate' ad, about two children across a country border has been a cinematically brialliant ad, can easily qualify for a "DEVELOPED BRAND ADV.'. I think this year promises more such adds, which kinda has a national appeal to it but in way speaks about how majestic the brand itself might be.

Heres hopig for a more 'Interesting' year for advertisement.