Uses of Abusive Language

This .. from my archives...

Its been three days since I joined my company for training. We are being trained to be software engineers or for the more aware product developers. We are learning this high level language ‘perl’. Our trainer is also a employee of ‘epsilon’. He is pretty adept in the subject.

Ramesh is good with his teaching skills and his once in a while cynical joke keeps us awake through the course. But then there was a problem. Between us and him. It was too tough for us to connect. We tried our best. He tried his. He also tried the cliche “ Don’t call me SIR call me Ramesh (name changed), IT industry ‘funda’”. Didn’t help. At least for me it didn’t.

But then there are always these moments that come along, out of the blue, and suddenly what u been wanting to happen for days suddenly happens without a tit bit of effort. We were as usual standing in the stairway section of Duparc trinity, there he was too.
(now don’t expect me to tell why only few people go there during breaks). There it began, the need to connect was there in both us, but it required the initiation. Engineering.

For the unaware there is this habit among engineers who take immense pride in feeling that engineering has spoilt the very ‘intellect’ and has not done any justice to the ‘brains’ of eleventh and twelfth. We were all engineers. So you can now guess the topic of discussion. There it began, our man just went on and on about his experiences with dirty externals and influenced internals and how that’s the reason why he was not the topper in his collage. And how his knowledge in computer science was so immense that even toppers came to him to get an algorithm done and et all.

But eh! That’s not how it was. It was like this

our man just went on and on about his fucking experiences with asshole dirty externals and asshole influenced internals and how that’s the reason why he was not the fucking topper in his collage. And how his knowledge in computer science was so fucking immense that even toppers came to him to get an fucking algorithm done and et all.

And there it was, we suddenly knew that we had to listen to what he was saying, because he was narrating just like we would have done. For some reason we knew that this guy is ‘cool’ and we suddenly connected.

PS: please dont mind the language. sorry

ADVS. in 2008!!!!

So the verdict is out the 'CNBC TV 18 Advertisement of the year' is the Bajaj Pulsar 220 add.

Not long back in the same blog I jotted down some of bests and worsts of the Indian ads ( ref. 'I am thinking.. '. At the top was the now official 'Advertisement of the year'. I am elated that the best in the industry agreed to my choice (obviously I am not claiming any thing here ). Looking forward 2008 is going to be a real interesting year in advertisement, simply because as the competition among the corporates increases, as the number of people in India earning the larger bucks are increasing and the advertising friend & friend companies of India are becoming more digital conscious all we can do is expect more.

With a traditional, 'conservative' bank like 'CANARA BANK' is taking huge steps ahead with its policies and showcasing those changes with a brilliantly wrapped around advertising campaign- 'HUM BADLE AAPKE LIYE', to a hyped( quite deservingly so), semi philantrophic price (".. is one lakh, because a promise is a promise...".. Ratan Tata) release of the 'NANO', the start has been overwhelming.

Also over the last few months we have been seeing some of the 'DEVELOPED BRAND' ads as oppsoe to the "DEVELOPING BRAND' ads. The AIRTEL's 'lets communicate' ad, about two children across a country border has been a cinematically brialliant ad, can easily qualify for a "DEVELOPED BRAND ADV.'. I think this year promises more such adds, which kinda has a national appeal to it but in way speaks about how majestic the brand itself might be.

Heres hopig for a more 'Interesting' year for advertisement.